Twitter is being rebranded as X: Unveiling Digital Identity

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Following a post from Twitter’s owner Elon Musk today, has changed its URL to go to, and an “interim X logo” will soon take the place of the Twitter bird emblem. Musk spent a lot of time tweeting about the shift in the weeks before it happened.

He began tweeting about the Twitter rebrand to X, the one-letter word he’s used frequently in company and product names forever, at about 12AM ET last night and continued to do so for hours. The first tweet read, “Soon we shall bid adieu to the Twitter brand and, gradually, all the birds,” and was followed by another saying, “If a good enough X logo is posted tonight, we’ll make go live worldwide tomorrow.”

Musk then made gestures at the transition between other postings and replies over the course of the following few hours by tweeting things like “Deus X” or responding to other users who were discussing it. He once joined a Twitter Spaces discussion titled “No one talks until we summon Elon Musk,” sat in silence for nearly an hour, then unmuted himself to announce that he would be replacing Twitter’s logo the next day, adding “We’re cutting the Twitter logo from the building with blowtorches.”

Additionally, according to a Threads post by Platformer managing editor Zoe Schiffer, Musk allegedly wrote an email to Twitter staff members last night informing them that the firm would change its name to X and that it was his last time using a Twitter address to send emails. Since Twitter’s company had already changed its name to X Corp, she continued, she suspects he was referring to the logo.

Twitter Rebranded Logo Design:

twitter rebrand

Regarding the design of the new logo, Musk pinned a GIF that was published by Sawyer Merritt, a Twitter user who offered the design and claimed it was previously used for his canceled podcast. Musk later said that he was sticking with the “minimalist art deco” design but that he would probably eventually make tweaks to improve it. The logo was subsequently tweeted by Twitter CEO Linda Yaccarino, who added, “X is here! Let’s proceed. Musk currently uses it as his profile picture.

Almost everything Musk has touched in the past two decades has the letter “X” on it. It underpins X.Ai and his child X A-12, and he has said he intends to make Twitter into “X, the everything app.” was the initial name for Paypal. It is in the name of his SpaceX firm. He purchased the name back from Paypal in 2017, and he is now using it.

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